Holowicki Enterprises
Holowicki Enterprises
Holowicki Enterprises is a family-owned McDondalds franchise operating multiple locations under a single umbrella. I was approached to create an identity that they can use on their internal communications and merchandise that felt unique to their brand but remained appropriate and consistent with the global McDonalds brand.
The final selected logo utilizes an own-able component alongside the standalone McDonalds iconic arches with enough separation to not devalue the larger brand identity.