Robotmowers.shop

RoboticMowers.shop was an effort to streamline and simplify the direct sales of more e-commerce ready robotic mowers. A simplified product catalog consisting of only ready-to-ship products without the back-end support of the parent company. The endeavor was unfortunately shut-down before it was able to gain traction, but the branding effort was an enjoyable project.

Logo

A goal of the logo was to have some degree of animation so the overall design of the treatment needed to be simple as to not add excess visually complexity when movement was added. The growth and automatic cutting of the lockup parallels the purpose behind the products the brand was promoting.

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