During my 5 year tenure at Abbott Nutrition, I spent time on many of their brands including Similac, Ensure, Glucerna and Pedialyte. Responsibilities varied between brands and projects in both digital and print mediums and from revisions to full campaign exploration and execution. Some of the more memorable projects came from Pedialyte and were a great challenge to take on with the skilled team members I was grateful to work alongside.
A go-to for company's to interact and engage with their social media followers and influencers, surprise & delight kits presented opportunities to explore a wide variety of mediums and promote the brand in a new light. Below are a few examples of designs and items I was greatful to have had the chance to work on. Some were selected for production, others were personal favorites from the projects.
As a hockey fan, this was an extremely enjoyable project to engage with. Pedialyte was a season sponsor during the Blue Jackets March so we were presented the opportunity to create an arena takeover advertisement and create something personal for the players. The storyboard animation was excellently executed by Yati Designs and I am honored to have had a shirt design selected and worn by the team.